Buick has rekindled a powerful name from its past to mark the beginning of a new level of refinement for the 2008 Buick LaCrosse line-up: Super. The badge is designated exclusively for the most premium LaCrosse available. The Super moniker returns to Buick vehicles for the first time in 50 years.
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Since 2004, Buick has steadily brought more premium and near-luxury products into its portfolio. The addition of the 2008 Lucerne Super – due in showrooms in early 2008 – underscores that commitment. Buick rekindled the Super name after 50 years to designate its most premium model in the brand’s line-up, offering design, luxury content, and enhanced performance characteristics exclusive to the Super badge.
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The 2008 Enclave, Buick’s first all-new luxury crossover, creates a niche in the fast-growing crossover market. Enclave blends elegant design and a confident ride in a quiet, well-crafted and roomy cabin that is capable of carrying up to eight passengers with space for gear.
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